REACH OUT TO SEE MY WORK. PORTFOLIO COMING SOON
Role: website strategy, UX/UI, wordpress development, seo site optmization
https://www.bodyhealtherapy.com/
Body Heal Therapy serves a unique audience; people seeking more than just massage therapy, they’re looking for lasting relief, nervous system healing, and a compassionate, trauma-informed approach to wellness.
The strategic objectives:
Capturing an audience actively seeking alternatives to traditional bodywork
Build immediate trust and emotional resonance through the UX and UI
Create clear, conversion-focused flows that lead to bookings or consultations
Site optimization for SEO visibility to attract the targeted, specific organic traffic
The result included improving the UX by redesigning the the visitor path through through finding the right therapist at the particular location that works best for them, a UI that balances the human connection of the work with the wide variety of therapeutic offerings, strategic calls to action placed throughout the site to guide the user journey to capture leads. The content architecture was reworked to inform for all of the specialized services and invites deeper engagement.