Email marketing is alive and well! Although, some have been saying for years that email marketing is dead, nothing couldn’t be further from the truth. Email marketing is a great way to reach customers and potential customers in a way that is genuine and transparent.
What is Email Marketing?
Simply put, email marketing is a way to reach customers and potential customers who have given you permission to contact them through email.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing services from Big Thinkery include:
Some of Big Thinkery’s email marketing services include:
- Automated "drip" campaigns
- Email design
- Email content
- Setting up and deploying sign-up forms on your website
How can email marketing help your business?
Email marketing can help your potential and current customers informed about what's going on with your business. Sending out periodic emails to potential clients can also keep your business on their minds. Other benefits to email marketing are:
- It's more personalized than a social media campaign
- The effort is measurable
- Cost effective
- You stay top of mind
- Helps increase sales