Content marketing is the most cost-effective way to market and advertise your business. This method of marketing builds trust in your audience and, if done correctly, turns visitors on your website into loyal buyers and fans.
What is Content Marketing?
I think the Content Marketing Institute says it best:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
In our site plan, we determine what pages we will be building out, what our plan is for the SEO on these pages and what copy and images are going to go where. We also determine what your brand consists of and make determinations on some of the site design elements.
Content Marketing services from Big Thinkery include:
Content marketing is accomplished by creating and implementing content marketing strategy. The strategy is customized to your business but typically includes a wide range of activities including:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Landing Pages
- Calls to Action (CTAs)
- Email Marketing
How can Content Marketing help your business?
Content marketing can help your business improve brand awareness in your industry, it can help you gain an audience that respects and admires you as an expert. More brand awareness and expert status in your industry = more customers and sales. Other benefits to executing a content marketing plan include:
- More website traffic
- Improved Search Engine Optimization (SEO)
- Customers become advocates for your business