Before we get into why more content means more traffic, let’s find out why you, a design build contractor, needs to have an online presence. While traditional advertising and marketing methods may help you find clients, being present on the web will help you to attract visitors and these visitors will convert into paying customers and clients.
This said, in today’s world, just having a website or social media presence isn't sufficient. What you need is quality content to set you apart from your competitors. When you have content high quality, authoritative content your potential customers will find you first. But this could prove to be tougher than anticipated.
Content-Creation and Marketing
Today, people are better informed and look for information on the web that will solve a pain point. So, when you add content to your website, you need to make sure you provide content from the perspective of your visitors. More content means more traffic, but this content should be of use to your visitor.
Why Does More Content Means More Visitors?
When you update your website and blog regularly, there are many benefits, mainly new content will attract more visitors. There are some things to consiter as well as benefits to adding relevant content:
- Search Engine Optimization: There is tough competition in the design-build industry and you want content that has the right keywords so that your prospective visitors can find you easily. The right keywords, when used in a meaningful and relevant way, on your website, will be viewed favorably by search enginesand this will help to get your site indexed and ranked higher for those keywords.
- Establishing Your Credibility: When there are thousands of design-build contractors in your city or state, why should prospects choose you and not your competition? When you add more content to your site, you can create a virtual library of information. And as you keep posting informative content that is beneficial to your potential customers, it will establish your credibility and reliability. If you have fixed times and days of the week when you post content, it will go a long way towards making you look dependable and consistent.
- Demonstrate Your Expertise: As a professional design-build contractor, show the world your expertise and knowledge. There is no better way to demonstrate it than by posting quality blog articles, e-books, white papers and website content. When you showcase your expertise, people will keep returning to your site. It will make you a trusted source of information and when you are trusted, which will in turn make it more likely that they will do business with you.
- Create Loyal Customers: When you make an effort to answer queries or provide solutions to visitors’ problems and issues via your content, they will appreciate it and bookmark your site. As a result, they will keep returning for more information and read your latest articles and posts. When this happens, they turn into loyal visitors and likely into customers. Such visitors and customers also review your site, services and products more favorably and this too drives more traffic. Also, loyal customers are best sources of advertising, as they will recommend you to family and friends.
If you want to establish your authority online and win more clients through your website, it's time to take content creation serious. There is no doubt more content means more traffic and attracting more qualified design-build projects will become easier.