What is a landing page

A landing page can best be described as a destination page that has been assigned by the freelance creatives, basically web designers, set with the task of building a given website. This type of page is usually accessible from a hyperlink (a website that has been embedded into the contents of a page and linked via a phrase or a particular word) and is best described as being the first page that you the visitor accesses first. The hyperlink typically leads to a website's homepage but can also lead to other pages from an associated website. Lead pages are also defined as the advertisement results in a search engine.

In order to get a full understanding of what a landing page is please allow fir a brief explanation of the different types of landing pages: there are two. Freelance creatives are well versed in incorporating both types of pages and most require simple navigation. The first type of landing page is called a transaction page. This type of form asks that a certain transaction be completed rather through purchasing a product or filling out a form. Additionally, a second type of landing page is called a reference page and is defined as content that is informative through text, graphics, or any other associated element.

So why exactly are landing pages important? As it relates to the business world, landing pages is just one of the many tools that are used to determine how much traffic is streamed to a given website. While this can also be done via e-mail and advertisements freelance creatives have come to discover that by streamlining targeted traffic to your website via a landing page that asks for a certain command that is required of the user to complete. In the end, this will make for an effective landing page.

Although freelance creatives, or website designers, are the ones most likely to create a landing page it is so simple to do that anybody can easily complete. In order to successfully complete this remember two things; limited navigation, and delivery value. First, the goal is to keep a visitor on the landing page for as long as possible by limiting where they are able to escape to through another page on the website. Secondly, you want the offer presented on the landing page to be compelling enough to want the visitor's engagement to complete the task.