Things have changed so much in the last few years in the web world as far as how websites are created and redesigned. For instance, if your site isn't mobile optimized, you'll get dinged by google. It's crazy how fast things are changing and if you are considering a web redesign and really don't know how to redesign a website, here are some things you should make sure your designer or firm is discussing with you.
1. As mentioned above, make sure that the framework of your new website will be mobile optimized.
Check out this stat:
33.4 percent of all website traffic worldwide was generated through mobile phones, up from 28.9 percent in the previous year. Mobile currently accounts for a third of all global web pages served.
33.4 percent LAST YEAR! We are inching closer and closer to almost half of all website traffic being served via mobile phones. Just that statistic alone should be reason enough to want to make your website redesign mobile optimized.
Another reason is that Google will actually PENALIZE you for your site not being mobile optimized. There's a good article about it on the mobile marketing engine website here.
2. The speed of your new site should be important to you.
Hey we visual people all LOVE lots of images, but the speed of your site is a factor in how long people will wait for your site to load (and in turn, effecting your site engagement). How can you make your pages load faster? Here are a few ways:
- Optimize your images using a compression site like tinypng.
- Use a content distribution network (CDN)
3. Do an audit of your existing site.
Before you get started, your design team should definitely do an audit of your existing site. Make sure you take the time to examine your existing site. Here are some key metrics you may want to consider when auditing your site:
- Number of visits/visitors/unique visitors (monthly average)
- Top performing keywords (in terms of rank, traffic, and lead generation)
- Number of inbound linking domains
- Total number of total pages indexed
- Total number of pages that receive traffic
I hope that these tips help you with your site redesign. Site redesign is something that I do here at Big Thinkery. If you would like to know more about our design services, please check out our information on redesign services here.