The Internet is a busy place. It's where we interact with families and friends, where we learn, where we find entertainment, and how we shop. With all the comings and goings online, no wonder we call it online "traffic."
Successful businesses learn how to direct the right traffic to their websites. Inbound marketing works like a road map, moving Internet traffic to your website where you can turn inbound marketing leads into customers and clients.
Social media channels have become invaluable for online lead generation in the past few years. According to the Pew Internet and American Life Project, 72% of all adults online use social networking. People use channels like Facebook, Twitter and Pinterest for many reasons including finding out about businesses and services from friends and colleagues.
You can use social media for lead generation to your website in several ways.
- Include a call to action on every page to grab a reader's attention right away and make it clear what you can offer and how someone can access it.
- Host a Google+ chat on a topic affecting your potential clients. During the chat, regularly provide links for more in depth answers to questions within your existing web content such as landing pages, ebooks, blog articles and videos.
- Build in email newsletter forms, request for information forms and other forms right into your social media home pages. This provides an instant and direct link to your website while also capturing information for future lead generation.
When you build a better road to your website, one that attracts leads through good, valuable content, you can organically create more customers from your website.
Engaging, educational and entertaining content helps your potential clients answer questions they have, solve problems they face, and provides tools to help them with their business success.
You can create engaging content through:
- Business blogs
- Video content
Providing these materials to your leads makes you an authority on your subject and will land you more clients.
Outside of the website — email
Yes, people still use email. With all the technology at our fingertips, email can feel somewhat ourdated. But often, email becomes the off ramp on the information superhighway that leads directly to your website.
Every day, 92% of adults use email regularly. Mobile technology has made it easier for people to access their email regularly in a format where they can easily connect to links within the email.
To turn email newsletters into a lead generation tool, include calls to action in the email with embedded links that take users directly to your website. The call to action could include registering for a webinar, downloading an ebook, taking advantage of a special offer or receiving a free consultation.
Emails, as a source of inbound marketing leads, can also spread the reach internet presence by drawing email recipients to your website to access the content or participate in a social media conversation.
Don't let the Internet traffic leave you in the dust. Build a better road and to direct the traffic to your website, their final destination.