Check out how email marketing can help your freelance design business!

So you've gone freelance and you're loving the freedom of creating your own schedule. You've started getting a few jobs and are building your client list, but you wish things could go a little bit faster. You've also discovered that the community of freelance creatives is competitive. You have to take advantage of every opportunity you can to build your contact list and establish you're creativity.

You may be missing a great opportunity to let people know how you can help them. Here's a simple way you can create your own email marketing campaign.

Create a Newsletter

You are the expert at what you do, and like most experts, you're trying to stay on top of what's going on in your field. Why not share what's happening with your clients through a newsletter? It will provide them with valuable information related to what you can offer, and it will give you credibility. It also allows you the opportunity to let people know what you are up to.

Format is important, but be sure to offer quality and relevant information. A simple email with articles formatted into it will give people information they can use. Be careful about balancing between advertising and articles. A good rule of thumb when it comes to information v. advertising is a 4 to 1 ratio.


Once you know what you're going to share, it's time to get it out to your clients. The simplest way might be to use your email and bcc your client list, but that's probably not the most professional way. You can find free email campaign programs that will help you format and create your emails as well as manage your email list.

Email Signature

If you're using a campaign management program, it probably has a way for you to let people sign up for your newsletter as well. When you provide valuable information, your contacts are going to share it with their contacts. Put a link on how to sign up in your email signature, and you'll quickly grow your contact list.

Generating contacts is the biggest obstacle today's freelance creatives face. You're good at what you do and you offer a great service. Use your email to let people know what you can do for them.