Using Houzz for Marketing
As the owner of an interior design business you’re probably not excited about the idea of managing yet another social media page. You’re busy enough as it is keeping up to date with Facebook, Twitter and Pinterest - not to mention your clients. But truthfully, Houzz is a social media platform interior designers can’t afford to ignore. It’s perhaps the most important site for designers.
Consider this: In just five years, Houzz has grown to more than 16 million unique visitors per month. And unlike Facebook or Twitter, every user is interested in home design or remodeling. This is where your potential clients are going for interior design ideas, so if you’re not on Houzz, you’re missing the opportunity to put your work in front of them. Where you’re missing out, your competitors are cleaning up: Houzz now has more than 300,000 users that are registered home improvement professionals.
Houzz is also highly effective in boosting your web presence and generating leads. Try Googling “interior design Boston” or “interior design Chicago” to see what comes up. Houzz is the No. 1 search result. Homeowners looking for interior design services are being directed to the designers who are most active on Houzz.
Not sure where to start? Here are some tips for making the most of Houzz:
Build a strong Houzz profile
Houzz, like Pinterest, is a very visual social media platform, so you’ll need lots of high-quality images. Gather and post pictures of your best work, organizing them into project folders with descriptive titles like “modern condo renovation” or “beach house master suite.” It probably goes without saying, but make sure the projects you feature are representative of your style.
You’ll also want to create idea books. These are photo compilations designed to inspire potential clients and give them decorating ideas. Create an idea book with space-saving ideas for small homes, budget-friendly bathroom renovation ideas or ideas for infusing bold colors without going overboard. You can include some photos of your own work, but you’ll also want to include photos from other interior design experts and vendors. Houzz shouldn’t be solely self-promotional (more on this later).
Finally, make sure you include a complete description of your services, including details about your style and the areas you serves. Include a link to your website, your phone number and your mailing address.
Be an active user on your Houzz profile as well as other members profile pages
Simply creating a profile isn’t enough. Like other social media platforms, the more you participate, the more you’ll get back like any other community. Make sure you follow professionals you admire and vendors you frequently use - in many cases they’ll follow you back. Participate in discussions and don’t be shy about complimenting work you appreciate. If someone posts a comment or question, reply promptly. Even though Houzz is largely visual, it’s also about creating a voice and personality that connect you with potential customers.
Ask for reviews from your design clients
Interior designers with a lot of reviews rank higher on Houzz, meaning they show up first. Ask clients and professionals with whom you’ve worked to post reviews. Don’t try to influence what they say; that’s unethical and it can give you a bad rap. Just reach out to people who have been happy with your service and leave the details to them.
Keep the self-promotion to a minimum
You can’t be shamelessly self-promotional even though Houzz is a great tool for promoting your interior design services. Offer idea, tips, participate in discussions and give advice. If everything you post reads something like, “you should hire me because...” you’re probably annoying potential clients.
Using Houzz for Marketing