By now you are probably aware of the importance of email marketing. An effective email marketing campaign increases traffic, engagement and sales. You most likely know the advantages of email marketing software to help you build your list, organize it and send out regular, targeted emails to your subscribers.
What you may not know, however, is how to optimize your email marketing strategies effectively in order to make the most of your efforts. Here are 7 strategies that can help you get the ROI you are looking for:
Look at your analytics and adjust
One of the best ways to gauge your email marketing strategy is through the use of analytics, and then using that information to make necessary adjustments. Look at your most successful emails and determine what made them successful. Was it the title, the timing or the content? What about the most unsuccessful? What can you do differently?
Ask your readers.
Although analytics are important, there are some things that they just can't tell you. This is where engagement comes in to play. Don't be afraid to ask your readers what they want, and what they don't want.
Avoid spammy titles.
Be careful how you use caps, exclamation points and other characters. If you aren't, your email may be dumped straight to the spam folder.
Personalization can be good some of the time. Using your customers name is thought to improve engagement, and in some cases that is true. Be careful with it though. This is another case where knowing your customer is important. Think about the nature of your business, and who is actually at the other end of your email.
How often do you send out emails, and when?
This is a big one. At least once a month is a minimum, but once a week is ideal. Too much and you will turn off your customers, too little and you will get forgotten about and lost. When should you send your emails? Who is opening them? Pay attention to your analytics. If the person you are sending your email to is an employee, you probably don't want to send your email on a Friday evening or a Monday morning, it will get lost.
Don't ever be tempted to send unsolicited emails.
Be sure to ask for permission. If the user has not specifically subscribed to your regular emails, don't include them on your list. If they have subscribed, remind them of that when you send that first newsletter.
What are you providing your subscriber?
Why should they open your email? Are they getting exclusive offers or content that wouldn't be available otherwise? What kind of content are they the most interested in? Industry news? Ebooks? How-to's? Savings? This is another case where asking your customers what they want can only help you.
You want your email marketing efforts to increase traffic, engagement and sales. Remember these important actions: Ask permission, ask for feedback, analyze your data and provide something of value.