5 Ways to Increase Website Traffic with Social Media Posted by Lisa Ellington

Everyone is talking about social media and business these days. Some people are still trying to figure out how they can use this new platform to increase their business. Sometimes it is difficult to ascertain the ROI from social media but it is there.

One way to see the benefits of your social media efforts is to track the increase in traffic to your website that comes from social media. Increased website traffic gives you more opportunities to make a sale in turn prospects into customers.

Here are five ways to use social media to increase traffic to your website.

Facebook Contests
Facebook contests are becoming more and more popular for one reason; they work. To run a successful Facebook contest the first thing you need is a prize that your prospects and customers will find valuable. The prize is usually free product or a gift card but it could be an e-book or an online course.

One of the requirements for entry into the contest should be that the person will have to go to your website and performs some action. Maybe the need to sign up for a newsletter or download an e-book. Whatever the case, the main goal is to get them to your website.

Tweets And Re-Tweets
Using Twitter may not directly lead to increased web traffic but it will certainly increase the possibility of people going to your website. Tweeting out links to articles on your blog is one thing but that can be very hit and miss. You should still do it but you shouldn’t rely only on that tactic.

Twitter is a great platform for customer service. You can search for mentions of your company or products and engage the users who are tweeting about them.

Engagement is the key to Twitter. Think of it as one giant cocktail party and you can float in and out of various conversations. Be careful not to be the too eager salesman who is constantly handing out business cards and asking for business.

A picture is worth a thousand words. We have all heard that saying but on Instagram (and most of the Internet) this is very true. But not just any photo will do. You need to post a photo that will get people to stop scrolling through their timeline.

A simple photo of your product is good but not good enough. Pictures of people engaged with your product or service is even better. Give the viewer a reason to become curious about you and your company.

Your Blog
Social media runs on sharing information, whether it is an interesting article of a funny picture. Your job should be to provide valuable information for people to share. This is where you blog comes in (you do have a blog, don’t you?).

By providing fresh, engaging content you give your readers something to share. It could be in the form of industry news or an opinion piece. Each blog post should be posted on all of your social media accounts to make it easier for your customers to share with their networks.

Engage Daily
Social media is not a one-time event. It is a continuing activity that builds your credibility and your visibility. Engage you customers on all of your social media accounts. It is important to act like a human being and not like a business. Talk about sporting events or news items that your customers are talking about.

By building trust you increase the chance of turning social media contacts into customers!