5 Tips for Online Lead Generation

Your website serves as the hub for all your marketing efforts. From there, clients and potential customers can learn more about what you can offer them and how you can provide solutions for their problems. In short, your website should provide the greatest source of online lead generation. So if it seems as though most of your leads come from somewhere else, perhaps you should consider some changes. 

Increase (and Improve) Content
Content you provide on your website will help attract visitors to the site and help create an audience for more content. Increasing your content means your potential audience has more possibilities to find you. Once they have found you, the additional content provides more options for the potential client to interact with you rather than go elsewhere. 

The quality of your content matters as well. If the content doesn't provide what potential clients need, it won't matter how much of it there is. Take a look at the content you provide with new eyes, seeing it as a potential client sees it. Is it up do date? Does it reflect recent news or trends? Does it present information in new ways such as graphs, videos or infographics?  

Content alone won't raise your search engine rankings. You must also optimize your website content to promote lead generation. This takes research and effort, but pays off when your audience begins to find your content through organic searches. 

Collect Information
Optimized content will increase traffic but won't automatically convert the traffic to leads. To convert traffic to leads, you need to collect information from the potential clients. Having great content can help you collect that information. 

For example, take a recent article or blog post you published that received a lot of positive feedback and expand it into a whitepaper. Then, link the whitepaper to the article and require the reader to provide basic contact information to download the whitepaper. You now have a lead who has both read your article and provided contact information to access more of your content. That's the power of optimized web content working to generate leads.

Increase Landing Pages
More landing pages has been shown to impact lead generation especially when businesses have 10 or more landing pages. Why? Several reasons.

More landing pages equates to more opportunities to convert web traffic into a viable lead you can carefully target. One or two landing pages attracts too many dead end leads and too many people at the start of your sales funnel. With more landing pages, you can speak directly to specific target audiences, providing content they will find useful rather than a blanket approach that tries to be all things to all people. 

You also provide avenues for all that great content you're creating through these landing pages. Each landing page plays home to key content and shows visitors the wealth of resources you have to offer them. 

Analyze and Adjust
Lead generation is a numbers game. You look at the success rates of your various efforts to find out what produces the best results. Then, you adjust your strategy to incorporate more of what works. Then, you do it all over again. 

You should constantly analyze several data points including information about your content, your keywords, and your landing pages. And because inbound marketing relies on an ever-changing audience, you will need to repeat this process again and again. 

You can turn your website into the lead generation machine you know it can be. Follow these five tips or talk with an online lead generation consultant to get your machine working full speed.