You might be asking yourself "What the heck is a landing page?" Let me answer this first.
A landing page is simply a page designed as an entry point for users who have clicked on a call-to- action, an ad, or link that has directed them to this page. You may have had a post card designed that has a special address, like: www.mysite.com/special-address. This would be the page you are directing your visitor to view.
A landing page will typically have content related to your event (your cta, ad, etc.) and it will have a contact form in which a visitor can fill out in order to get more information. They get more information and you get their contact information. Win/Win!
Maybe you are thinking to yourself, "why would I use a landing page?" Well, here are 5 reasons that you should.
1. Landing pages make your visitors love you. When you target content to your visitor -- they want your product or service! Visitors who are directed to your landing page get EXACTLY what they are looking for. Happy visitors turn into customers!
2. Landing pages can get your site better rankings. Since you can tailor your content to a specific topic, this makes your site more relevant in the eyes of the search engines, therefore your page will rank higher.
3. Landing pages help you to connect to leads! This is the best reason for you, the business owner! You are giving your visitor targeted information to their needs, which they love and in return you are getting their information so that you can connect further. You can also keep them informed about new offers with new email campaigns.
Now that you know what a landing page is and why they are important, contact us! We'd love to talk to you about your landing pages!