Tell me about your business?
How long have you been in business? What do you sell/offer? What makes you unique?
How can I help you?
Why are you looking for a new or updated website?
Describe what your brand stands for.
List 5 descriptive words. Ex: honest, quirky, adaptable, smart, relevant, etc.
What is your mission statement?
If you don’t have one, why does your business exist? And for whom?
What are the top 3 measurable goals of your business, in order of importance.
Ex: not “more customers” but “an increase in 35% more customers over the next 3 months.”
Describe your typical customer.
What do they do for a living? How did they find you? What are their values?
Who are your key competitors?
List at least 3 names and websites.
What do you want people to specifically do on your website, in order of importance?
Are they making a purchase? Learning more about your services?
How are you currently measuring the success of your website (if you have one)? What will be the tangible/measurable markers of success for this project?
Ex: 20% increase in mailing list signups, 5% increase in monthly revenue, 10% more social shares.
What would the first draft of a sitemap for your website be?
What pages and sections of content are important to the success of your business? What information do your
customers need to hire / buy from you?
What are all the functions your site requires?
Ex: shopping cart, member access, email automation, etc.
Is there anything else you want to share about your business and goals?
If there is information that we haven’t covered, please share it here.
