Inbound Marketing: The best way to turn strangers into customers and promoters of your business.
What is inbound marketing?
Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing". Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention.
How is this Inbound Marketing done?
Inbound marketing is accomplished by creating and implementing an inbound marketing strategy. The strategy is customized to your business but typically includes a wide range of activities including: seo, content creation, landing pages, lead generation services, calls to action (CTAs) and blogging to name a few.
Does inbound marketing work?
Consider these statistics:
- B2B companies that blog generate 67% more leads per month than those that don’t. (Social Media B2B)
- Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Inbound Writer)
- 54% more leads are generated by inbound than by outbound. (HubSpot)
- Content marketing produces 3 times more leads per dollar. (Kapost)